May 252011

Wired reports on a development that suggests Adobe may be ceding ground in the Flash versus HTML 5 competition:

Adobe wants to bring fancy, magazine-style layout tools to web design and the company is turning to web standard to make it happen.

Regions can be both positive and negative space. In other words, you can write CSS rules to flow text into a region — say, as below, a pie graph — or around a region (as in the image of Arches National Park at the top of this post).

Lest you think that Adobe is simply trying to improve the web — which may well be true — nevertheless, it’s worth bearing in mind Adobe’s own agenda. We suspect it’s no accident that the company has used WebKit to power the CSS Regions testing browser. WebKit is, after all, the engine that powers the iPad’s web browser.

With Apple banning Flash from its iOS devices, Adobe has little in the way of iPad-friendly tools to offer its big magazine clients. Given that publishers are betting heavily on the iPad’s ability to save their business model, the more iPad tools Adobe can offer, the happier magazine publishers will be. By rolling CSS Regions into WebKit for a demo, Adobe is already one step closer to a toe-hold on iOS devices.