Fred Brooks: design starts with scarcity.
http://feeds.wired.com/~r/wired/index/~3/zBtNIiLINAU/ via Byline Computer scientist Fred Brooks told the world how to design software in The Mythical Man-Month. Now, 35 years later, he’s back with The Design of Design, which extends his ideas into fields such as architecture and leadership….
“The critical thing about the design process is to identify your scarcest resource. Despite what you may think, that very often is not money. For example, in a NASA moon shot, money is abundant but lightness is scarce; every ounce of weight requires tons of material below. On the design of a beach vacation home, the limitation may be your ocean-front footage. You have to make sure your whole team understands what scarce resource you’re optimizing.”