Jul 202010
 

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Another DIY AR toolkit. I wonder if it comes with that sophisticated European accent built-in–it does vaguely sound computer-generated.

http://www.wired.com/beyond_the_beyond/2010/07/augmented-reality-hoppala/ via Byline

*I do hope! they! get rid of! that exclamation point! soon.

“HOPPALA! Augmentation provides an easy way for non-technical creatives to start experimenting with augmented reality and Layar. Create your own augmented reality experiences with just some mouse clicks and publish your work at Layar, the world‘s largest augmented reality platform.

“HOPPALA! Augmentation comes with a full screen map interface to place and edit augments all around the world. Upload your images and icons, audio, video and 3D multimedia content with just some mouse clicks and add it to your personalized inventory in the cloud. HOPPALA! Augmentation even does the hosting for you. It simply runs in your browser, there’s no software installation required and no coding needed at all.

“HOPPALA! Augmentation is your perfect Layar companion. It offers a fullservice solution for producing augmented reality experiences and easily integrates with the Layar open platform. Create and maintain your content at HOPPALA! Augmentation and publish cross-platform at Layar. Layar is available for iPhone and Android smartphones with more than 2 mio. installations worldwide and preinstallations on 1 in 3 AR capable smartphones sold worldwide this year.

“Try HOPPALA! Augmentation for free and learn more about HOPPALA! Augmentation in our video tutorial.”

(((At least they didn’t name the enterprise “H0pp0la.” The thing I like best about Hoppola! (besides the fact that it makes AR accessible to bone-lazy dilettantes), is that it resembles an augmented reality system for building augmented realities. With “no software installation required and with no coding needed at all,” it may be a mere matter of time before we can augment reality by snapping our fingers at it.)))

Jul 202010
 

Another DIY AR toolkit. I wonder if it comes with that sophisticated European accent built-in–it does vaguely sound computer-generated.

http://www.wired.com/beyond_the_beyond/2010/07/augmented-reality-hoppala/ via Byline

*I do hope! they! get rid of! that exclamation point! soon.

“HOPPALA! Augmentation provides an easy way for non-technical creatives to start experimenting with augmented reality and Layar. Create your own augmented reality experiences with just some mouse clicks and publish your work at Layar, the world‘s largest augmented reality platform.

“HOPPALA! Augmentation comes with a full screen map interface to place and edit augments all around the world. Upload your images and icons, audio, video and 3D multimedia content with just some mouse clicks and add it to your personalized inventory in the cloud. HOPPALA! Augmentation even does the hosting for you. It simply runs in your browser, there’s no software installation required and no coding needed at all.

“HOPPALA! Augmentation is your perfect Layar companion. It offers a fullservice solution for producing augmented reality experiences and easily integrates with the Layar open platform. Create and maintain your content at HOPPALA! Augmentation and publish cross-platform at Layar. Layar is available for iPhone and Android smartphones with more than 2 mio. installations worldwide and preinstallations on 1 in 3 AR capable smartphones sold worldwide this year.

“Try HOPPALA! Augmentation for free and learn more about HOPPALA! Augmentation in our video tutorial.”

(((At least they didn’t name the enterprise “H0pp0la.” The thing I like best about Hoppola! (besides the fact that it makes AR accessible to bone-lazy dilettantes), is that it resembles an augmented reality system for building augmented realities. With “no software installation required and with no coding needed at all,” it may be a mere matter of time before we can augment reality by snapping our fingers at it.)))

Jul 022010
 

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Augmented politics, inspired by BP.

http://theleakinyourhometown.wordpress.com/

“the leak in your home town” is an iPhone app that lets users see the BP Deepwater Horizon oil spill whenever they see a BP logo. A user simply launches the app and aims their iPhone’s camera at the nearest BP logo. What the user sees is one of the broken BP pipes coming out of the BP logo, and out of the pipe comes the oil, pluming upward.

“This work mixes computer generated 3D graphics with the iPhone’s video camera to create an augmented reality. The user is able to see the computer generated 3D objects at specific locations in the real world. The 3D graphics create the broken BP pipe which comes out of the BP logo.

“An important component of the project is that it uses BP’s corporate logo as a marker, to orient the computer-generated 3D graphics. Basically turning their own logo against them. This repurposing of corporate icons will offer future artists and activists a powerful means of expression which will be easily accessible to the masses and at the same time will be safe and nondestructive.”

“This project was created by Mark Skwarek and Joseph Hocking and is a work in progress.”

http://www.wired.com/beyond_the_beyond/2010/06/augmented-reality-bp-logo-hack/

Jul 022010
 

Augmented politics, inspired by BP.

http://theleakinyourhometown.wordpress.com/

“the leak in your home town” is an iPhone app that lets users see the BP Deepwater Horizon oil spill whenever they see a BP logo. A user simply launches the app and aims their iPhone’s camera at the nearest BP logo. What the user sees is one of the broken BP pipes coming out of the BP logo, and out of the pipe comes the oil, pluming upward.

“This work mixes computer generated 3D graphics with the iPhone’s video camera to create an augmented reality. The user is able to see the computer generated 3D objects at specific locations in the real world. The 3D graphics create the broken BP pipe which comes out of the BP logo.

“An important component of the project is that it uses BP’s corporate logo as a marker, to orient the computer-generated 3D graphics. Basically turning their own logo against them. This repurposing of corporate icons will offer future artists and activists a powerful means of expression which will be easily accessible to the masses and at the same time will be safe and nondestructive.”

“This project was created by Mark Skwarek and Joseph Hocking and is a work in progress.”

http://www.wired.com/beyond_the_beyond/2010/06/augmented-reality-bp-logo-hack/