Recruit Talent illNow that one of the world’s foremost authorities on economic development declares capitalism “superseded by creativity and the ability to innovate,” it’s a good time for designers to find work. Here are some recommendations for getting seen and getting paid.

Capitalism is being replaced by “talentism,” according to Klaus Schwab. As founder and executive chairman of the World Economic Forum, Schwab should know a thing or two about capitalism. He credits social networks and participatory media in part for the shift, and believes companies will reinvest in the common good as a result.

Klaus Schwab: The End of Capitalism — So What’s Next

it is fair to say that capital is losing its status as the most important factor of production in our economic system. As I outlined in my opening address in Davos, capital is being superseded by creativity and the ability to innovate — and therefore by human talents — as the most important factors of production. If talent is becoming the decisive competitive factor, we can be confident in stating that capitalism is being replaced by “talentism.” Just as capital replaced manual trades during the process of industrialization, capital is now giving way to human talent….In an age when social networks are enabling greater participation and transparency, companies will only be able to achieve economic success if they can generate long-term benefits not just for their shareholders, but also for the common good.

As to exactly which common good he expects talented people to be working for, Schwab doesn’t say.

Meanwhile, Adobe is positioning applications like Photoshop and InDesign to appeal to these younger, socially connected artists and designers.

Adobe Reaches Out to the Next Generation of Creatives | Epicenter |

Adobe CEO Shantanu Narayen explained how the Adobe suite will move from being the tool of the creative professional to become the tool of creative amateurs….

“The Creative Cloud is really quite simple: subscribe and get access to the technology as it emerges. This way, because the tech can evolve at a faster pace, the business model will also change dramatically, becoming more of a pay-as-you-go subscription process….Wall Street looks at this and says, ‘Wow, this is going to be disruptive.’ I look at it and say, this will increase revenue over time, making the revenue stream more predictable.”

Part of the new method is addressing the next generation of creators “who are far more comfortable with the uncertainty and ambiguity of the cloud…How can we look not just as content creation but also as management and delivery and monetization? First we’ll help you create content, then we’ll tell you who’s been viewing it and how many times.”

One way to get noticed as a designer is to strut your stuff where others will see it. Wired tells companies to troll for talent in design portals like 99 Designs.

Desperately Seeking Talent: Where to Find Great Designers for Your Team | Wired Design |

Whether you’re starting a company, launching a product, or just trying to lure people to your website, design can make or break your company….There’s tons of young, hungry design talent out there in undiscovered corners. You just have to know where to look.

Wired has some good tips for staying on top of your favorite job postings, including this gem for automating your search:

Passively Job Hunt by Automating Your Search – Wired How-To Wiki

If This Then That or, more awkwardly, Ifttt, is a handy little website that takes whatever data you give it and allows you to automate tasks related to it. Ifttt allows you to construct simple “programs” that take the format “if this is [true or false or matches something, etc], then do that”.

Here’s an example that’s relevant to our purposes: grab a Craigslist job search RSS feed (at the bottom of category and search pages), pipe it into Ifttt and create a task that says “if a new underwater basket weaving job is posted then send me a text message.” Now every time your dream job is posted to your local Craigslist you’ll know about it without ever lifting a finger.

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