When the rich get richer in the digital sphere, there’s no real consequences… right?

… accurate or not, people are searching for the term “ground zero mosque.” So if you want to reach people who are looking for information, you have to use that term.

It’s easy enough to do in a story meant to debunk the phrase. All you have to write is, “It’s not a ground zero mosque.” But, what about ongoing coverage? Must you keep using the inaccurate term?

Sadly, the answer is yes, according to people familiar with SEO practices.

Full post at http://www.poynter.org/column.asp?id=136&aid=189467

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